I am an Associate Professor in Organizational Behavior at Stanford University Graduate School of Business. I study humans in a digital environment using cutting-edge computational methods, AI and Big Data. I have co-authored Modern Psychometrics, a popular textbook, and published over 90 peer-reviewed papers in leading journals including Nature Scientific Reports, Proceedings of the National Academy of Sciences (PNAS), Psychological Science, Journal of Personality and Social Psychology (JPSP), and Machine Learning, that have been cited over 14,000 times. My research inspired a cover of The Economist, a 2014 theatre play “Privacy”, multiple TED talks, a video game, and was discussed in thousands of books, press articles, podcasts, and documentaries.

I was behind the first press article warning against Cambridge Analytica, research warning against the privacy risks that they have exploited, and research examining the efficiency of the methods they used. You can learn more about the Cambridge Analytica scandal in Steven Levy's book Facebook: The Inside Story.

I hold a doctorate in psychology from the University of Cambridge and master's degrees in psychometrics and in social psychology. I was the Deputy Director of the University of Cambridge Psychometrics Centre, a researcher at Microsoft Research, and a post-doctoral scholar at Stanford's Computer Science Department.

I donate at least 10% of my income to effective charities. Perhaps I could inspire you to do the same!

If you would like to know more about my views on issues ranging from personality to AI, listen to this.



My interview with Polityka's Jacek Zakowski (PL)


My first book, Modern Psychometrics is out!
My interview with Stern (DE)


I appeared in iHuman: Schei's thought-provoking documentary


Our JPSP paper warning that widely used facial recognition technology can be used to expose sensitive traits was featured on the cover of The Economist.
I appeared in the film Do You Trust This Computer?, along with Elon Musk and Ray Kurzweil. Over 1.4 million watched the preview, and the film won the Audience Award at CinemaAmbiente.


A conversation with David C. Brock on the future of politics and big data at the Computer History Museum.
I discussed the role of big data in the 2016 U.S. presidential election with Fareed Zakaria.


A Das Magazin article (English version at Vice.com) about my privacy research was the most widely discussed German press article of 2016.
I testified before the U.S. Equal Employment Opportunity Commission on the implications of big data for equal employment opportunity.


I received a Rising Star award from the Association of Psychological Science.
Our 2015 paper was ranked as the 22nd top paper that most caught the public imagination in 2015.
I was behind the first press report on Cambridge Analitica in the Guardian.


I was listed among the 50 most influential people in big data in 2014 according to DataIQ.
Two of my papers were among the top 100 papers that most caught the public imagination in 2013 (#9 and #21).
I was one of the characters depicted in Privacy, a 2014 theater play written by James Graham and produced by Donmar Warehouse.

2013 and earlier

Two TED talks focused on our 2013 PNAS paper: by David Stillwell and by Jenn Golbeck.
Our team was awarded a prestigious European Union grant, under the Seventh Framework Programme (FP7), to work on an online collaborative environment.