I serve as an Associate Professor of Organizational Behavior at Stanford University's Graduate School of Business. My research interests encompass both human and artificial cognition. Currently, my work centers on examining the psychological processes in Large Language Models (LLMs), and leveraging Artificial Intelligence (AI), Machine Learning (ML), Big Data, and computational techniques to model and predict human behavior.

I co-authored Modern Psychometrics, a popular textbook, and have published over 90 peer-reviewed papers in prominent journals such as Proceedings of the National Academy of Sciences (PNAS), Nature Scientific Reports, Psychological Science, Journal of Personality and Social Psychology (JPSP), and Machine Learning, that have been cited over 18,000 times. I am among the Top 1% of the Highly Cited Researchers according to Clarivate. My research has inspired a cover of The Economist, a 2014 theatre production titled “Privacy”, several TED talks, a video game, and has been featured in thousands of press articles, books, podcasts, and documentaries. In 2015 I received a Rising Star award from the Association of Psychological Science and in 2023 an Early Achievement Award from the European Association of Personality Psychology.

I was behind the first press article warning against Cambridge Analytica. My research exposed the privacy risks that they exploited and assessed the effectiveness of their methods. You can learn more about my role in this  it in Steven Levy's insightful book "Facebook: The Inside Story." and Sander van der Linden's article, "Weapons of Mass Persuasion." 

I earned a Ph.D. in psychology from the University of Cambridge, as well as master's degrees in psychometrics and social psychology. Prior to my current appointment, I held positions as a post-doctoral scholar in Stanford's Computer Science Department, Deputy Director of the University of Cambridge Psychometrics Centre, and a researcher in Microsoft Research's Machine Learning Group. 

I donate at least 10% of my income to effective charities. Perhaps I could inspire you to do the same!

If you would like to know more about my views on issues ranging from personality to AI, listen to this podcast.