I am an Associate Professor in Organizational Behavior at Stanford University Graduate School of Business. I study humans in a digital environment using cutting-edge computational methods, AI and Big Data. I have published over 80 peer-reviewed papers in leading journals including Proceedings of the National Academy of Sciences, Machine Learning, Psychological Science, and Journal of Personality and Social Psychology, that have been cited over 11,000 times. My research inspired a cover of The Economist, a 2014 theatre play “Privacy”, multiple TED talks, a video game, and was discussed in thousands of books, press articles, podcasts, and documentaries.

I was behind the the first press article warning against Cambridge Analytica. You can learn more about Cambridge Analytica saga (and my part in it) in Steven Levy's book Facebook: The Inside Story.

I hold a doctorate in psychology from the University of Cambridge and master's degrees in psychometrics and in social psychology. I was the Deputy Director of the University of Cambridge Psychometrics Centre, a researcher at Microsoft Research, and a post-doctoral scholar at Stanford's Computer Science Department.