Dr Michal Kosinski is the Deputy Director of The Psychometrics Centre at the University of Cambridge and a research consultant at Microsoft Research. Michal combines a solid psychological background with extensive skills in the areas of Machine Learning, data mining, and programming. His current research focuses on the digital environment and encompasses the relationship between digital footprint and psychological traits, crowd-sourcing platforms, auctioning platforms, and on-line psychometrics. 

He co-ordinates the myPersonality project, which involves global collaboration between over 80 research teams analysing the detailed psycho-demographic profiles of over 8 million Facebook users. Michal is currently leading a team developing Concertoan open-source on-line adaptive assessment platform, and applymagicsauce.com: an automated online service which translates digital footprint into psycho-demographic profiles.

Michal has published over 20 papers in the last 2 years in journals ranging from Proceedings of National Academy of Sciences (PNAS), World Wide Web Conference, (WWW), Journal of Personality and Social Psychology (JPSP), to Machine Learning Journal (MLJ). In the same period, he has delivered nearly 40 keynote speeches and lectures to audiences ranging from policy makers (EU Parliament), marketing executives, HR specialists, to psychometricians and test publishers.

Prior to entering academia, Michal had a distinguished business career. He founded a successful ITC start-up and served as a brand manager for a major digital brand.