I study humans in a digital environment using cutting-edge computational methods and Big Data mining. In particular, I am interested in the individual differences in digital footprint, on-line research methods, privacy, job performance and well-being.
I am an Assistant Professor in Organizational Behavior at Stanford Graduate School of Business. Before, I was a post-doc at Stanford's Computer Science Department, the Deputy Director of the University of Cambridge Psychometrics Centre, and a researcher at Microsoft Research. I also coordinate the myPersonality project, which involves global collaboration between over 150 researchers, analyzing the detailed psycho-demographic profiles of over 8 million Facebook users. Additionally, I lead teams developing Concerto (an open-source online adaptive assessment platform), and ApplyMagicSauce.com (an automated online service, translating digital footprints into psycho-demographic profiles).
I hold a PhD in Psychology from University of Cambridge, an MPhil in Psychometrics, and a MS in Social Psychology. Prior to entering academia, I founded a successful ITC start-up and served as a brand manager for a major digital brand.