I am studying humans in a digital environment using cutting edge computational methods and big-data mining. I explore the individual differences in digital footprint and its consequences for privacy, job performance and well-being. I have published over 40 papers and delivered 40 keynote speeches and lectures at prestigious events. 

I currently live in the Bay Area and work at the Stanford University Computer Science Department; in 2015 I will take an Assistant Professor post at the Stanford Graduate School of Business. I was previously the deputy director of the University of Cambridge Psychometrics Centre and a researcher at Microsoft Research. I also coordinate the myPersonality project, which involves global collaboration between over 150 researchers, analyzing the detailed psycho-demographic profiles of over 8 million Facebook users. Additionally, I lead teams developing Concerto (an open-source online adaptive assessment platform), and ApplyMagicSauce.com (an automated online service, translating digital footprints into psycho-demographic profiles).

I hold a PhD in Psychology and Computer Science (University of Cambridge), an MPhil in Psychometrics, and a MS in Social Psychology. Prior to entering academia, I founded a successful ITC start-up and served as a brand manager for a major digital brand.

Please contact me if you are interested in collaboration.

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