I am a research associate at the Computer Science department of Stanford University and a deputy director of the Psychometrics Centre at the University of CambridgeI have previously worked at Microsoft ResearchI have obtained my PhD in Psychology and Computer Science from the University of Cambridge in 2014. I also hold two master titles: in Psychometrics and Social Psychology respectively. I combine a unique set of skills ranging from psychology and psychometrics, to Machine Learning, Big Data data mining and programming. My current research focuses on the human in the digital environment and encompasses the relationship between digital footprint and psychological traits, crowd-sourcing platforms, auctioning sites, and on-line psychometrics. 

I co-ordinate the myPersonality project, which involves global collaboration between over 150 researchers analysing the detailed psycho-demographic profiles of over 8 million Facebook users. Moreover, I lead teams developing Concerto (an open-source on-line adaptive assessment platform), and ApplyMagicSauce.com (an automated online service translating digital footprint into psycho-demographic profiles).

I have published over 25 papers in the last 2 years in journals ranging from Proceedings of National Academy of Sciences (PNAS), World Wide Web Conference, (WWW), Journal of Personality and Social Psychology (JPSP), to Machine Learning Journal (MLJ). In the same period, I have delivered nearly 40 keynote speeches and lectures to audiences ranging from policy makers (EU Parliament), marketing executives, HR specialists, to psychometricians and test publishers.

Prior to entering academia, I had acquired an extensive experience in business: I founded a successful ITC start-up and served as a brand manager for a major digital brand.