I study humans in a digital environment using cutting-edge computational methods and Big Data mining. In particular, I am interested in the individual differences in digital footprint, on-line research methods, privacy, job performance and well-being.
I am an Assistant Professor in Organizational Behavior at Stanford Graduate School of Business. Before, I was a post-doc at Stanford's Computer Science Department, the Deputy Director of the University of Cambridge Psychometrics Centre
, and a researcher at Microsoft Research. I also coordinate the myPersonality project, which involves global collaboration between over 150 researchers, analyzing the detailed psycho-demographic profiles of over 8 million Facebook users. Additionally, I lead teams developing Concerto (an open-source online adaptive assessment platform), and ApplyMagicSauce.com (an automated online service, translating digital footprints into psycho-demographic profiles).
I hold a PhD in Psychology from University of Cambridge, an MPhil in Psychometrics, and a MS in Social Psychology. Prior to entering academia, I founded a successful ITC start-up and served as a brand manager for a major digital brand.
Please contact me if you are interested in collaboration.
- Our research featured in the special report of The Economist on the future of insurance.
- Our 2015 PNAS paper showing that computers are more accurate than humans in judging others' personality attracted considerable attention from popular media.
- Two TED talks focused on our 2013 PNAS paper: by Jenn Golbeck and by David Stillwell.
- I was one of the characters depicted in Privacy, a 2014 theater play written by James Graham and produced by Donmar Warehouse.
- I was listed among the 50 most influential people in Big Data in 2013, according to DataIQ and IBM.
- Two of my papers were placed in the Top 100 Papers That Most Caught the Public Imagination in 2013 (#9 and #21).
- My op-ed in Financial Times had a wide impact; in particular, it prompted a discussion in the EU parliament.
- My co-created consortium was awarded a prestigious European Union grant, under the Seventh Framework Programme (FP7) to work on an online collaborative environment.
- I presented at the EU Parliament and many media outlets including BBC, RTE, ZDF, Deutsche Welle, and many others.
- Our 2013 PNAS paper showed that intimate traits can be predicted from digital footprints. It attracted considerable attention from the popular media and scientific community. The accompanying online demonstration, which predicts users’ personalities based on their digital footprints, attracted several million users.